After many years working with lawyers and helping them build their firms I’ve lost count of the number of times a lawyer has said to me… “people in my type of law niche don’t leave reviews!”
And for the most part you’d understand that thinking if you’d tried and failed at getting people to leave you a review.
So let me pull back the curtain on one of the biggest opportunities for a local law firm to steal the best clients knocking around the internet who are ready to hire a lawyer today…
First let’s look at why this is so important if you’re running a local law firm today…
Here is what people said when Google asked them what the biggest factor was when it came to deciding on which lawyer to go with…
And here are some stats that underline why achieving TRUST will change things for your law firm online…
- 85% of consumers trust online reviews as much as personal recommendations. In other words, they treat them like a referral!
- Over 83% of people use online reviews to help choose a lawyer
- 70% of clients are willing to go to an attorney in an inconvenient location if that attorney has better reviews and higher ratings than legal professionals who are closer to home
- People are now less likely to go on to visit a business’ website straight away instead they’re far more likely to get directly in touch over the phone from the Google My Business Page.
- 77% of consumers think that online reviews older than 3 months aren’t relevant
Now Let’s Look at Some Real Life Case Studies…
It’s normal to think that there is no way people would openly leave public reviews about things in their private lives that they’d never want people to know or talk about… divorce… bankruptcy and criminal.
So to begin with let’s look at Daryl Weinman in Austin.
Daryl is a family lawyer dealing with divorce and a number of other difficult private matters but she has a bunch of amazing reviews that reveal how people love to say thank you…
But it’s not just that people leave reviews… it’s what they say.
For example… imagine if you were Daryl and you had these types of comments being written about you on your Google My Business Page…
Do you think it would help people to decide to call you instead of move on to the next lawyer in the list?
Now lets take a look at the Bankruptcy niche.
Just imagine if you lived in Pittsburgh and you were considering bankruptcy and you wanted a lawyer to help you clear your debt. So you started trying to decide who was the best person to call.
Do you think you’d actually find people that would go and leave reviews about their financial situation to help with your search?
You’d think no way right?
Take a look at this…
Bryan Keenan is another example and here is his Google My Business Page along with a snapshot of his reviews (113 and counting!)…
Do you think you’d use a lawyer who’d got over 100 reviews saying he was the best guy on the block… if you were in debt and needed a fresh start?
Especially if they were saying stuff like this…
Absolutely you would!
Are you starting to see how this could improve your online marketing?
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Want to know how these law firms had no reviews when we first met them and how they turned it around?
If so go and watch a NEW CASE STUDY on how we got these reviews
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So now let’s turn to the world of criminal law and see if people would talk publicly about that part of their life.
Here is Edward La Rue a leading criminal attorney in Cleveland, Ohio…
Again the same thing.
People are talking about a very sensitive matter you’d think they’d want to keep private but instead they are talking publicly online about how they were helped and how Edward was the difference in their case.
But you might be thinking that these reviews were left by younger people and that the older community wouldn’t leave reviews?
So now let’s look at how a much older group of people behave when it comes to leaving reviews for law firms.
Take the Estate Planning niche for example.
The average age for this niche for one of our clients is 50+ but in the in the last year alone they have skyrocketed their review intake by over 100%.
Brad Wiewal and his firm have helped families with a range of estate planning issues and continue to do so everyday.
Here’s a screenshot of one of their offices Google My Business Page…
And again as you can see below people are helping anyone looking for a lawyer to trust in this area of law by what they are saying about this firm online…
So how do you get to this point?
The best place to start is to go and watch a NEW CASE STUDY on how we got these reviews.
Just click the banner below and jump on the next available session…
