We live in a world where your online reputation can be your strongest asset or your biggest liability.
Have you Googled yourself lately? If you haven’t, you may be surprised by what you find.
It’s often the case that a law firms reputation online is not a fair reflection of the real value and expertise of the firm offline.
But there’s no excuse for being unaware of your online footprint. In fact, it’s downright dangerous.
Here are 12 statistics that demonstrate the value of online reputation management and why it’s at the heart of everything to do with a firms first impression:
The Power Of Online Reviews
- 86% of consumers read reviews for local businesses
- Positive reviews make 68% of consumers more likely to use local businesses
- Negative reviews stop 40% of consumers wanting to use a business
- Online reviews have been shown to impact 67.7% of purchasing decisions.
- 78% of people trust online reviews as much as a personal recommendation.
- Consumers read an average of 10 online reviews before feeling able to trust a local business
- Fewer consumers used PCs or Macs to read reviews in 2018.
- 78% of over 55s read reviews on PCs or Macs
- 75% of 35-54-year-olds read reviews on mobile browsers
- 50% of consumers visit local businesses’ websites after reading positive reviews (including 69% of 55+)
Impact On Business Revenue
- Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results. (2015)
- Businesses with two negatives on the first page of search results risk losing 44% of its customers.
- If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%.
- Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
- Nearly half of U.S. adults said they have Googled someone before doing business with them.
- 45% said they have found something in an online search that made them decide not to do business with the person.
- 56% have found something that solidified their decision to do business with the person.