A lot of people ask me “what´s the magic secret to getting high paying clients and not be seen as a commodity?

And the answer when it comes to social media is you have to decide who you’re talking to. In other words you have to immediately stand out to a group of people and say, “Hey, i specialise in solving your BIG problem!”

So for example I don´t say I do marketing for small business owners. Why not? Because every Tom, Dick and Harry says that. And let me tell that line isn’t working well for those that use it.

Instead I say I create massive exposure and generate leads/enquiries using a social media marketing strategy and system (The Magneto Effect) specifically designed for consultants, professionals i.e. my niche.

I don´t do BNI meetings and the like but if I did I know that I would stand out like a beacon compared with the other 3 marketing consultants all trying to push their wares.

Let me leave you with this thought… if you really want to be seen as different don´t do what the rest do. Stop aiming at everyone offering everything. Instead think about what you do best or enjoy doing most and combine that with some thoughts on how it eases someone´s pain. If the pain or risk of your potential client is high you´re onto something!

Please let me know your thoughts on this subject and I´ll do what I can to answer your questions. Just post your comments underneath this post.

If you want to see ‘The Magneto Effect’ in action and get a full critique of your current online and social media strategy then just click on the link…

60 Minute Strategy Session

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